EVERY TOUCHPOINT BECOMES A CONVERSATION
Starting with television advertising

Let viewers ask your TV ad while their interest is hot.

Your commercial creates the moment of interest. Instant Inquiries lets viewers ask their question immediately from the TV ad, without searching, calling, waiting or visiting a website.

Television has always been one-way. Until now.

Start a pilot

No searching. No waiting. Just ask.

A couple immediately starting a voice conversation after becoming interested in a television advertisement

Your ad creates interest. You then hope the viewer will do something later.

Why wait until tomorrow? Let them ask now.

Visit a websiteSearch for answersCall when you’re openRemember for later
Instant InquiriesOpen the conversation now.

The call to action becomes: Ask me now.

The viewer can ask questions immediately, in their preferred language.

  1. 1

    The ad creates interest

    A product, service, offer or idea matters to the viewer.

  2. 2

    The viewer asks immediately

    While the ad is fresh in their mind and their interest is hot.

  3. 3

    The conversation continues

    Instant Inquiries responds, captures the enquiry and guides the next action.

One ad. Many real questions.

E.g. A home improvement advertisement appears during evening television. Different viewers become interested for different reasons, so they ask what matters to them.

Is this available in my suburb?

How much does installation usually cost?

Can this be fitted to an existing home?

Is there a finance option?

Viewers can ask their questions in practically any language.

Live demonstration

Don’t just read about it. Ask the ad.

Imagine you have just seen our television commercial. Ask the question you would naturally have next.

Get more from the attention you already paid to create.

Turn a traditionally one-way medium into measurable conversations, while interest is still fresh.

Illustrative campaign value
Interested viewers1,000
Average lead value$500
Additional viewers captured+2%
If immediate conversation helped capture an additional 2% of interested viewers:
That would be 20 additional conversations from the campaign.
$10,000
Illustrative value
20
Conversations
Illustrative estimate only, not a promise.
  • Capture interest when the commercial creates it
  • Engage viewers outside business hours
  • Let each viewer ask what matters to them
  • Handle questions in practically any language
  • Reduce the steps between interest and action
  • Learn what viewers actually want to know

Your television campaign does not need a huge improvement to make capturing more conversations worthwhile.

Television is only one touchpoint.

Every touchpoint becomes a conversation.

Use Instant Inquiries wherever interest begins: in shop windows, on signage, across websites and social media, or within radio and magazine campaigns.

  • Shop windows
  • Signage
  • Websites
  • Social media
  • Radio
  • Magazines

Your TV ad can keep talking after the commercial ends.

Let viewers ask while the advertisement is still fresh and their interest is hot.

Start a TV advertising pilot 90-day done-for-you Pilot. No lock-in after the Pilot.