Turn every touchpoint into intelligence.

Understand where customers came from, what they asked, what they wanted and what happened next across websites, forms, social media, television, streaming, QR codes on products and displays, signage, vehicles and more.

More customers from every touchpoint. More intelligence from every interaction.

Customer touchpoint intelligence mapWebsite, social media, television and product shelf signals converge into Instant Inquiries, producing questions, intent, trends and actions.
WebsiteVoice + typed
Social mediaPaid + organic
Website formSubmitted
Product shelfVia QR
TV / streamingCreative + spot
Physical mediaAsset + placement
Instant InquiriesCustomer intelligence
Questions
Intent
Trends
Action

Illustrative signal map

WebsiteFormsVoiceTypedSocial mediaPaid socialOrganic socialTelevisionStreaming videoProductsShelvesQR codesRetailSignageVehiclesPrintEventsPackaging

You can measure the click. But can you measure the question?

Traditional analytics is good at counting actions. Someone clicked, visited, scanned, submitted or left. But a count rarely explains why.

What were they looking for? Which product interested them? Was price stopping them? Were they ready to buy? What did people ask before they became a lead? What did the people who left need?

Instant Inquiries adds the missing conversational layer, connecting the source of an interaction with what the customer actually wanted.

What most analytics sees

Google Ads
184 clicks
Facebook
317 visits
Vehicle QR
73 scans
Website form
28 submissions

What the conversation reveals

  • What each audience asked
  • Which services created buying intent
  • Where price or timing became an objection
  • Which questions led to an enquiry or booking

One intelligence layer across the entire customer journey.

Whether digital, physical, spoken or submitted, each interaction can arrive with its own context and become part of the same analysable customer story.

WebsitePage · referrer · campaign
Social mediaPlatform · post · creative
TelevisionChannel · spot · campaign
Product shelfQR source · campaign · content
Website formFields · page · source
Physical mediaAsset · placement · region
INSTANT INQUIRIESLive signal

The conversation becomes the dataset.

Question“Does installation include council approval?”
IntentEnquiry · high consideration
AttributionVehicle · Van 03 · spring_pergolas
OutcomeCallback requested

Illustrative conversation record

Know exactly where the conversation started.

Every campaign or touchpoint can carry attribution data. Digital interactions can include source, medium, campaign, content, keyword, referring site and advertising click information.

For physical assets, give each one its own source tag, such as van_03, and keep the promotion in the campaign tag. The asset stays identifiable across promotions without losing campaign context.

Tagged touchpointVan 03 · rear door
Source tagvan_03
Mediumqr
Campaignpergola_spring
Contentrear_door

Illustrative. Tags are set when you create the QR code.

Make the previously invisible measurable.

A television or streaming campaign can reach thousands of people in a few minutes. A vehicle can travel for a year. A retail display can sit across 30 stores. A product can remain on a shelf through several promotions. Instant Inquiries can help connect those moments with real customer questions and intent.

VehicleVan 03 · rear door14 conversations
StorefrontProspect showroom22 conversations
Retail displayMarion · end-cap 431 conversations
PrintSeptember flyer9 conversations
TVEvening campaign18 conversations
EventHome show · stand B1427 conversations
106attributed conversationsIllustrative example

Turn products on shelves into live customer research.

A QR code on a product, package, shelf ticket, counter card, end-cap or showroom bay can carry tags for the store, display, product and promotion that started the conversation.

That creates a direct conversational research channel while the customer is considering the purchase, not weeks later in a survey.

MARION · AISLE 4Outdoor Kitchen X200Spring display
Customer question
“Does this model work with natural gas, and is installation available?”

Product interestX200 outdoor kitchen

Purchase considerationCompatibility + installation

Location signalMarion · End-cap 4

OpportunityClarify compatibility on display

Illustrative retail scenario

The intelligence becomes more valuable when conversations are analysed across touchpoints.

Aggregated Intelligence is the combined view created when attributed conversations from different channels are analysed together. It goes beyond collecting more metrics. It reveals the questions, needs and objections that repeat across channels, and the signals that only appear in one.

Social media can show the message that started interest. Television can identify the campaign, creative or broadcast window. A product on a shelf can identify the exact item and location. Together, they create a more complete picture of customer demand.

Aggregated IntelligenceOne shared view of what customers asked, wanted and did across every measurable touchpoint.
Social mediaPaid and organic attention

Connect the platform, post, advertisement, creator, campaign and landing path with the questions people ask next.

Signal
Creative + audience
Reveals
Message response
Television + streamingMass reach with response context

Use a campaign QR, short path or identifiable response route to connect a conversation with the channel, program, creative, region or time window.

Signal
Spot + response path
Reveals
Questions after viewing
Products on shelvesIntent at the point of choice

Tag the store, display, product and promotion while the customer is actively comparing options.

Signal
Product + placement
Reveals
Purchase friction
Illustrative aggregated finding

Installation, compatibility and delivery timing are recurring across paid social, television responses and in-store product conversations.

Shared demand signalThree touchpoints · one actionable pattern

From touchpoint to outcome without losing the story between them.

TouchpointSocial · TV · shelf · website
AttributionCreative · product · store · placement
InteractionVoice · typed · submitted
Customer intentQuestion · need · objection · urgency
Business outcomeLead · booking · follow-up
Aggregated intelligencePatterns · comparisons · opportunities

Let the intelligence come to you.

Filter the conversations that matter, choose the data to include, and send a scheduled structured feed to an authorised AI, reporting, automation or analytics endpoint.

  • Choose the conversations. Filter by date, business line, source, campaign, channel, intent, device, status and lead outcome.
  • Choose what leaves the platform. Include summaries, transcripts, attribution, source numbers, bookings or website form submissions. Omit contact details unless they are needed.
  • Choose the destination and cadence. Deliver structured JSON to the system your team already uses.
See analysis feeds in action
Analysis feed editor
Instant Inquiries analysis feed editor showing conversation filters, selectable data, endpoint delivery and send historyInstant Inquiries analysis feed editor showing conversation filters, selectable data, endpoint delivery and send history
Product reference: analysis feed editor shown with illustrative example selections.

Ask questions you did not know you would need yet.

Traditional analytics needs the event or field to be defined in advance. A retained conversation can be analysed later from a completely different perspective.

That means a business can return to historical conversations and investigate a new product question, competitor mention, emerging objection or campaign change that nobody thought to track at the time.

Illustrative analysisCross-channel campaign quality

Search created the highest proportion of booking-intent conversations. Paid social produced more research questions, television responses showed stronger brand recall, and product-shelf conversations concentrated on compatibility and availability.

SocialTelevisionIn-store intent
This example is illustrative. Your analysis depends on your retained data, filters and connected outcomes.
Monday customer intelligenceWeekly briefing

Customers are showing stronger interest in installation timing, while price-related questions shifted toward finance and staged-payment options.

Strongest intentGoogle Ads · booking enquiries

Rising questionInstallation before summer

Content gapFinance options not clearly answered

Recommended actionAdd finance and lead-time answers to campaign pages

Illustrative report format, not customer results.

Not another dashboard to remember to check.

Scheduled analysis can turn hundreds of individual interactions into a focused briefing for the people who need to act.

Marketing can compare audience quality. Sales can see recurring objections. Product teams can spot unmet needs. Leaders can see what changed and what deserves attention now.

One dataset. Different decisions.

Explore how the same conversational intelligence can answer different parts of the business.

Marketing intelligence

Measure audience quality, not only traffic.

Compare what customers ask after arriving from search, social media, television, streaming, email, print, signage, product shelves or QR. See which sources produce genuine enquiries, which create research questions and where the message does not match the customer's need.

  • Compare intent across social, broadcast and physical media
  • Identify creative and offer mismatches
  • Separate reach from meaningful buying signals

Useful intelligence starts with deliberate data choices.

Each feed can be shaped around its purpose. Select the conversations, include only the fields the receiving system needs, and keep contact details out unless there is a clear authorised reason to send them.

Endpoint credentials are designed to be hidden after saving, and feed delivery can be signed so the destination can verify the request came from Instant Inquiries.

Privacy obligations remain specific to the business, its customers, its connected tools and the terms under which those tools process data.

What to includeExample configuration
Summary, intent and classification
How they found you
Source numbers and bookings
Full transcript
Caller contact details

What could your customers already be telling you?

Bring us your website, campaigns and physical touchpoints. We will show you how Instant Inquiries can connect the source, the conversation and the intelligence your team can act on.

Questions about customer touchpoint intelligence.

Clear answers about what this layer can see, how it connects and where the boundaries are.

Ask us something specific
What is customer touchpoint intelligence?

It is the ability to connect where an interaction began with what the customer asked, what they appeared to need and what happened next. Instant Inquiries can bring website conversations, forms, campaigns and attributable physical touchpoints into one analysable layer.

How is this different from website analytics?

Website analytics usually records behaviour such as visits, clicks and conversions. Instant Inquiries adds the content and context of the customer's interaction: their questions, intent, objections, product interest and enquiry outcome.

Does this replace Google Analytics or our advertising reports?

No. Those tools remain useful for reach, traffic and campaign performance. Instant Inquiries adds a conversational layer that helps explain what people actually wanted after they arrived, clicked or scanned.

Can it include our existing website forms?

Yes. The widget script captures submissions from your existing lead forms without changing the form. They can go to SMS, email or a webhook, and scheduled analysis feeds can include them alongside voice and typed conversations, with the campaign and source that brought the visitor.

How can QR codes identify individual touchpoints?

Each QR code can carry its own tags: a source for the asset, such as a specific van or store display, plus campaign, medium and content for the promotion running at the time. The asset and the campaign can then be analysed separately.

Can we compare physical and digital campaigns?

Where each interaction carries suitable attribution, you can compare the questions, intent and outcomes generated by sources such as Google Ads, Facebook, email, website traffic, vehicle QR codes, retail displays, signage, print or television.

How can social media become part of the intelligence layer?

Paid and organic social activity can carry platform, campaign, advertisement, post, creative, creator or landing-path context into the next attributed interaction. Instant Inquiries can then help compare what those audiences asked, the intent they showed and whether the conversation became an enquiry. The available attribution depends on the platform, link structure and connection in place.

Can television and streaming campaigns generate measurable customer intelligence?

Yes, when the campaign gives viewers an identifiable response path such as a dedicated QR code, short URL or campaign destination. The resulting conversations can be associated with details such as campaign, creative, channel, region or broadcast window, then analysed for the questions and intent that appeared after viewing.

What can we learn from products on shelves?

A product, package or shelf ticket can carry tags for the store, display, product and promotion. That lets customers ask questions while comparing the item and gives the business direct evidence about compatibility concerns, missing information, objections and purchase intent at the point of choice.

What does Aggregated Intelligence mean?

Aggregated Intelligence is the combined analysis of attributed customer conversations across multiple touchpoints. Instead of viewing social, television, website, retail and physical media as separate reports, it reveals the themes that repeat across them, the differences between audiences and the actions suggested by the complete dataset.

Can it tell us whether an interaction became a sale?

Not today. Instant Inquiries records leads and bookings made in the conversation. It does not see POS or ecommerce sales, and does not guess them.

What can be included in a scheduled analysis feed?

Depending on the configuration, a feed can include conversation summaries, intent and classification, full transcripts, attribution details, source totals, bookings, website form submissions and contact details. The business chooses what is necessary for the purpose.

Where can scheduled feeds be sent?

Feeds can be delivered as structured JSON to an authorised endpoint, such as an AI analysis service, reporting system, automation platform, agency workflow or other compatible destination.

Can historical conversations be analysed for a new question?

Potentially, yes, provided the relevant data was retained appropriately and the analysis is authorised. Because the conversation contains natural language, it can be revisited for themes that were not defined as fields at the time.

How does Instant Inquiries handle privacy and data minimisation?

Feed controls let the authorised user filter the conversation set and choose which fields to include. Sensitive information such as contact details can be excluded when it is not needed. Each business remains responsible for its privacy obligations and connected tools.

Do we need to replace our website, CRM or forms?

No. Instant Inquiries is designed to work with the customer journey and processes already in place. The exact connection depends on the website and systems involved, which can be assessed during setup.

Who is this most useful for?

It is valuable for service businesses, retailers, manufacturers, multi-location organisations and agencies that need to understand customer intent across several channels, especially when physical touchpoints have previously been hard to measure.

How do we see it with our own touchpoints?

Book a demonstration and bring a few real examples, such as a website journey, campaign, form, QR placement, vehicle or store display. We can map how attribution, conversation and analysis could work for your situation.